Do You Need a Logo? Here are Your Online Logo Making Options
Need a logo? This is an important decision because it represents how the public will recognize you. It is your brand and may appear on your website, social media, and stationery. What are your options? Online logo makers fall in 1 of 3 categories: crowdsourcing, do-it-yourself logo design, and logo design services. We will discuss each and offer our recommendation.
Crowdsourcing Logo Design
You may crowdsource your logo. What is crowdsourcing? According to the Merriam-Webster dictionary, crowdsourcing is “the practice of obtaining needed services, ideas, or content by soliciting contributions from a large group of people and especially from the online community rather than from traditional employees.
One recommended crowdsourcing site is 99designs.com. You set up a contest by submitting a description of the type of logo you would like and the cash prize amount you will pay for the logo. Most logo designs start at $299. Designers submit their logo designs to your contest. As the contest proceeds, you give feedback and direction to help designers submit or modify their designs based on what you like and don’t like. The contest runs for 7 days unless you end it early by picking a winner. The winner gives you the logo design files and you receive full copyrights to your logo.
Do-It-Yourself Logo Design
You can generate your own logo online based on your preferences like colors, symbols, etc. You do not have to have graphic design nor technical skills.
A recommended online logo generator is Logojoy.com if you want an uncomplicated design quickly. Logojoy.com uses artificial intelligence (AI) to generate simple straightforward logo designs.
To get started, you are presented with several logos and you pick 5 that you like. You indicate your business name, symbols that relate to your business (like coffee, if you are Starbucks) and colors. You are presented with several logo variations using your preferences. You pick the logo you prefer and then, if needed, you can refine it by adding a slogan, changing a color, etc.
The logo design at Logojoy.com is priced based on 3 packages; $20, $65, and $90. The $20 Basic package gives you one logo file with one color background. The $65 Premium package gives you multiple high-resolution files with multiple colors, unlimited changes, and full ownership. The $90 Enterprise package gives you the Premium package plus a social media kit and business cards.
Logo Design Service
You may hire a designer to create your logo. You want to look for a designer that is inexpensive yet professional.
One recommendation is Fiverr.com. Fiverr is a marketplace of freelancers who perform a gig or service for $5 and up... therefore, the name Fiverr. On Fiverr.com, you can have a logo designed for as low as $6.00 ($5.00 for the logo and $1 service charge).
Fiverr is very flexible and has strong search criteria. Fiverr.com will give you a list of designers who meet your search specifications. You may search by one or more of the following:
- style of the logo (versatile, 3D, vintage/retro, cartoon, etc.)
- the file format your logo is delivered in (JPG, PDF, etc.)
- the amount of time until completion (24 hours, 3 days, or 7 days)
- price range
- the professional level of the seller (new, top seller, etc.)
- the seller’s language
After you choose the designer you want to work with and have paid for the service, you will need to provide information about your business and logo such as business name, color preferences, etc. The designer must deliver your logo in the agreed upon time. You can request changes if they are needed. Upon completion, you have 3 days to mark the work as completed. If you exceed the 3 days, the work is marked as complete automatically.
Your logo is your customer’s first impression of your business. It is how they identify with you. Whether you are logo is DIY, AI generated, or custom designed you want it to be affordable, professional, and attractive.
This article was updated on September 27, 2020